![]() The 2007 graduate of the College of Arts & Sciences is pitching her successful new clothing care start-up, Unshrinkit, to the wealthy and cunning investors of ABC’s. You can vote for the company to win a Super Bowl ad until November 3 through /vote or the Intuit Small Business Big Game website.Ĭopyright 2015 WWBT NBC12. November 13th, 2015, University of Virginia alumna Desirée Davis Stolar is feeding herself to the sharks the kind with investment dollars, not multiple rows of teeth. You can order Unshrinkit for 12 dollars a bottle through or. ![]() This time the waistband came down lower on my hips and the sleeve came to to the second set of knuckles on my hand. I put the dried, treated sweater on again. "For us to be able to say to millions of Americans," said Stolar, "because we know this is a common everyday problem for people, there's finally a solution." Now for the final result. 'My sister gave me a gorgeous cashmere sweater, and I. Stolar says winning a Super Bowl ad would be a touchdown for Unshrinkit. The motivation for launching the company came from co-founder Desiree Davis Stolar's personal frustrations with shrinking cashmere clothing. You'll remember last year the contest helped launch Goldie Blox, toys that teach girls engineering, into the stratosphere. Unshrinkit has beaten out thousands of small businesses to become a finalist in the Intuit Small Business Big Game contest for a free Super Bowl ad. "You want to fully immerse it because the goal is to penetrate the fibers." Then she rinsed it, squeezed it out, gently pulled where the sweater had shrunk, and let it air dry. In particular, compositions and techniques for unshrinking wool fabrics and garments are provided. "Then I'm going to soak the sweater in the solution," she showed us. Stolar added a full bottle of Unshrinkit to a gallon of warm water. When I put it on, the waistband came down to middle of my hips, and the sleeve came to the first set of knuckles on my hand. ![]() To test Unshrinkit, I put on a 100% wool sweater that's been shrunk in the laundry. What they invented was a solution called Unshrinkit. "We started testing a bunch of active ingredients in our dorm room, reading wool science text books this thick," Stolar explained. It happened so many times to Desiree Davis Stolar, she and a classmate at Harvard Business School set out to find a solution. Oh, the frustration of shrinking clothes in the laundry. And now her business is a finalist in a contest to win a Super Bowl commercial. Don't you hate it when you accidentally shrink a sweater in the laundry? A woman who grew up in Midlothian has invented a product that can un-shrink it. ![]()
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